A Six-Year Program of Traveling Laboratories for Urban Experiments and Public Programming. Get-go Lab Launches in North America in 2011 and Begins a Two-Twelvemonth Journeying to Cities Around the Globe. Atelier Bow-Wow (Tokyo) and Sulki & Min (Seoul) Named Architect and Graphic Designer for Kickoff BMW Guggenheim Lab.

Richard Armstrong, Director of the Solomon R. Guggenheim Foundation and Museum, and Frank-Peter Arndt, Fellow member of the Board of Direction, BMW AG, today announced a long-term collaboration that will span vi years of program activities, engage people in major cities across the world, and inspire the creation of forrard-looking concepts and designs for urban life. The initiative will engage a new generation of leaders in architecture, art, science, design, technology, and instruction, who will address the challenges of the cities of tomorrow past examining the realities of the cities of today.

An innovative movable structure that travels from city to city, the BMW Guggenheim Lab will bring together ambitious thinkers from around the world and will be a public place for sharing ideas and practical solutions to major bug affecting urban life. There will exist three different BMW Guggenheim Labs, each with its own architect, graphic designer, and theme and each traveling to 3 major cities worldwide. The BMW Guggenheim Labs will travel in separate, consecutive two-year cycles, for a full projection flow of six years.

GuggenheimMuseumDay 655x436 In each city, a four-fellow member, multidisciplinary BMW Guggenheim Lab Squad of early on- tomid-career professionals who take been identified as emerging leaders in their fields will develop new concepts and designs around a specific theme. In collaboration with Guggenheim staff, they will also develop the programs and events for the BMW Guggenheim Lab. The BMW Guggenheim Lab Team members volition exist nominated by an Advisory Commission, composed of internationally renowned experts from the creative, academic, and scientific fields.

The get-go 5,000-square-foot BMW Guggenheim Lab volition be installed in North America in late summer 2011 and will present programming into the fall of 2011, before moving on to the next two cities on its global tour, in Europe and Asia, respectively. Site-specific events and educational programs related to the bike'south theme will include workshops, public discussions, performances, and formal and informal gatherings, which volition tie the program into the everyday fabric of the city. The BMW Guggenheim Lab besides will nowadays the responses of the multidisciplinary team of professionals assembled to written report the theme. At the conclusion of each three-urban center cycle, a special exhibition will be presented at the Solomon R. Guggenheim Museum in New York, exploring issues that were raised, addressed, and presented at the BMW Guggenheim Lab'due south different venues.

GuggenheimMuseumNight 654x885

The theme for the starting time BMW Guggenheim Lab will be Confronting Comfort: The Urban center and You—how urban environments tin be made more than responsive to people'southward needs, how people can feel at ease in an urban environment, and how to observe a balance between notions of modernistic condolement and the urgent need for environmental responsibleness and sustainability.

The Tokyo-based architecture firm Atelier Bow-Wow has been commissioned to design the first BMW Guggenheim Lab, and the Seoul-based firm of Sulki & Min has been announced as the designer of its graphic identity.

2_Sulki & Min_portrait

"Our collaboration with BMW brings together three kinds of expertise—an international museum, international design firms, and emerging talents from a number of different fields—for a inquiry-and-development project with almost limitless potential," stated Richard Armstrong. "Nosotros are grateful to BMW for their collaboration on this audacious projection and greatly respect the company'southward long-standing delivery to design, architecture, and the arts."

"For almost xl years now, the BMW Grouping has initiated and engaged in many international cultural cooperations. To us, sustainable commitment in the cultural sector is existence aware of our social responsibility whilst preserving accented artistic freedom for our partners," stated Frank-Peter Arndt.

The BMW Guggenheim Lab is curated by David van der Leer, Assistant Curator of Architecture and Design, and Maria Nicanor, Assistant Curator, Solomon R. Guggenheim Museum. Advisory Committee and BMW Guggenheim Lab Team members, programming information, and the design of the first BMW Guggenheim Lab will be revealed over the next several months.

[Source: BMW ]